Microsoft has recently cut the price of Surface tablet by $150 (30 percent), after surveys indicating sluggish sales. The move comes amid a price war for tablet their competitors such as Apple ,Samsung , Amazon , Barnes &Noble and many more.
The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.The same device, with a cover that also serves as a keyboard, is now available for $449, down from $599. The 64 GB version of the device, without a keyboard cover now costs $449, while the price of the same device with the attachment has been reduced to $549 from $699.
Amazon has also reduced prices of its Kindle HD tablets to as low as $169 in the US while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.
According to survey by the research firm IDC, Microsoft has shipped 900,000 units of Surface RT and Surface Pro tablets in the first quarter of this year, in a global market of around 49 million.